Original concepts
The sentence that makes someone lean forward. Theme, hook and the mechanical reason this game needs to exist.
Slot concept & creative designBRING A THEME.
BRING A THEME.
A MECHANIC.
OR NOTHING AT ALL.
Give me a brief, half a mechanic or a sentence someone wrote in the meeting as a joke. I turn it into a slot with a clear hook, a cast, a feature system, art direction and, if it helps, a playable build.
Throw me the briefCommissioned workIDEAS YOUR TEAM CAN
IDEAS YOUR TEAM CAN
ACTUALLY BUILD.
The point is not six folders and a moodboard. It is one game idea that still makes sense when production starts pulling it apart.
Feature architecture
What happens, when it happens, why the player cares and how the game keeps escalating.
Cast & world
Characters with an actual job in the mechanic, plus the symbols, places and bad jokes around them.
Art direction
A visual language the whole team can follow without every asset drifting into a different game.
Playable pitch demos
A browser build people can play, argue about and approve without pretending a deck is the same thing.
Creative rescue
For themes that look fine, mechanics that work fine and games nobody remembers five minutes later.
The idea doing the workTHE THEME
THE THEME
IS THE MECHANIC.
01 // CASE STUDY
DUEL II
The board becomes the arenaCombat is not a skin on top of a familiar feature. The portraits become fighters, the board becomes the arena, and their movement creates the event.
02 // CASE STUDY
MISCAST
A win becomes a performanceThe win waits because Fizzle is busy ruining it. His walk, spell and mistake are the feature. The celebration is not pasted on afterwards.
03 // CASE STUDY
MOP TIL YOU DROP
The feature makes the problem worseProgress does not hand the cleaner a nicer job. It gives him a bigger mess, more destruction and another reason to regret turning up.
How I get thereFIND IT.
FIND IT.
BUILD IT.
PROVE IT.
- 01Find the sentence
What does the player see, understand and wait for?
- 02Make everything answer to it
Mechanic, feature flow, cast, art and the moments worth remembering.
- 03Put it in people's hands
A clear design package and, when useful, a playable pitch build.
Got half an idea?PERFECT.
PERFECT.
SEND IT OVER.
Send the brief. Or send the sentence nobody else knew what to do with.
Start the trouble →